Have you ever listened to someone speaking a different language while attending a meeting? Did something make you uncomfortable enough to interrupt the discussion and ask what it meant? Everybody has been guilty of employing acronyms at some point. While acronyms might help people in your sector or company talk to each other, they can also make it difficult to communicate when people in the same room aren’t using the same “language.”
There are many acronyms in the advertising industry, so JP Tech Communication thought it would be helpful to list a handful that are commonly used in our sector along with brief meanings.
Cost Per Thousand, or CPM, is the price an advertiser spends for each 1,000 impressions of their ad.
Gross Rating Point, or GRP, is a statistic used in conventional ad buying. By calculating impressions as a percentage of a target population times the frequency of ad exposure, one may determine the effectiveness of a campaign.
A key performance indicator, or KPI, is a measurable way to track performance over time towards a certain goal. These are often determined and established at the start of a campaign and are used to gauge its effectiveness.
Search Engine Optimisation, or SEO, is the process of optimising your website to rank higher in search engine results.
Search Engine Marketing, or SEM, is a marketing tactic that helps businesses rank higher among search engine visitors. The objective is to raise your website’s exposure in search results like Google and Bing and generate traffic to your website.
OTT stands for over-the-top, and it describes how material is delivered. It is used to describe viewing video content that is accessed online rather than by broadcast, satellite, or traditional cable. This covers watching on all gadgets, including tablets, laptops, smartphones, and TVs that are linked. Hulu, Netflix, Peacock, HBO Now, and SlingTV are a few examples.
The term “connected TV,” or “CTV,” describes a particular kind of hardware. Smart TVs and other internet-connected TV sets are referred to by this term. Computers, tablets, and mobile gadgets are not included in this. This may occur when a SmartTV with built-in internet connection or a Roku device, Amazon Firestick, AppleTV, or Playstation is connected to the TV to provide online access.
JP Tech Communication is passionate about discussing media, and while we may still use a few acronyms in our excitement, one of our New Year’s resolutions is to continue to make this complex world of media easy to understand and accessible for our partners. We enjoy establishing connections with our clients, and we are aware that this requires honest and transparent communication. Let’s speak if you need someone to guide you through this constantly shifting media landscape without using technical terms.
Do you want us to define any additional acronyms you’ve heard in meetings? Write to us!
